LEONOR COELHO

A love for communication, sport, and design.

A love for communication, sport, and design.

A love for

communication,

sport, and

design.

POC SPORTS

Seamless Fit Paid Social Media Campaign

POC SPORTS

Seamless Fit Paid Social Media Campaign

Bikepark Winterberg

Crafting a design system for The Mother of all bikeparks

Bikepark Winterberg

Crafting a design system for The Mother of all bikeparks

VAKIN

A recycling experience for kids focusing on sustainability

VAKIN

A recycling experience for kids focusing on sustainability

Hepha BIKE

Designing a Modular E-commerce Design System

KTM

990 Duke Giveaway Lead Generation Campaign

KTM

990 Duke Giveaway Lead Generation Campaign

ELGATO

ELGATO

Creating a set of icons for the Elgato Wavelink

Expertise


Expertise


UX & UI Design

From creating design systems to streamlining smaller user experiences across all digital channels, I am skilled in wireframing, prototyping, and usability testing. I craft intuitive, user-centered, and visually cohesive solutions that are scalable and enhance usability across platforms.

From creating design systems to streamlining smaller user experiences across all digital channels, I am skilled in wireframing, prototyping, and usability testing. I craft intuitive, user-centered, and visually cohesive solutions that are scalable and enhance usability across platforms.

Branding & Graphic Design
Branding &
Graphic Design

Branding and graphic design are present in all sorts of content. Whether it’s a small banner in a video, a product catalogue or a small icon. Making sure all graphics follow the same design language is essential to create a strong brand image.

Branding and graphic design are present in all sorts of content. Whether it’s a small banner in a video, a product catalogue or a small icon. Making sure all graphics follow the same design language is essential to create a strong brand image.

E-commerce, Web & CRM Design
E-commerce, Web
& CRM Design

Making sure a design system is used throughout all digital channels is essential to create a good brand experience. I can assist in the creation of a design system, creation of newsletter templates, as well as website or application design.

Making sure a design system is used throughout all digital channels is essential to create a good brand experience. I can assist in the creation of a design system, creation of newsletter templates, as well as website or application design.

Content Creation

Making sure that all sorts of content follow a certain design language is essential to create a strong brand image. All assets should be meticulously planned and produced in order to ensure that brands tell the story they need to tell.

Making sure that all sorts of content follow a certain design language is essential to create a strong brand image. All assets should be meticulously planned and produced in order to ensure that brands tell the story they need to tell.

Campaign Strategy & Implementation
Campaign Strategy
& Implementation

A good campaign starts with a good strategy. It is essential to define a strong campaign message and goal. I will align closely with the strategy and copyright teams to make sure all assets we create for a campaign are strong and follow the same message.

A good campaign starts with a good strategy. It is essential to define a strong campaign message and goal. I will align closely with the strategy and copyright teams to make sure all assets we create for a campaign are strong and follow the same message.

Campaign Monotoring & Analysis

Analysing and motoring a digital campaign performance is essential to make sure the artwork and assets are effective, target groups are reached and brands reach their commercial goals.

Analysing and motoring a digital campaign performance is essential to make sure the artwork and assets are effective, target groups are reached and brands reach their commercial goals.


About



About


Leonor Coelho is a graphic and brand designer from Madeira Island, Portugal, whose work sits at the intersection of digital design and outdoor lifestyle culture. With a background spanning between Madeira, Lisbon, the north of Sweden and Austrian Alps - Leonor’s approach to design has been shaped as much by her environment as by her education.

It was in Sweden that she first discovered skiing - a moment that would go on to influence both her personal life and professional path. Since then, she has spent four winter seasons in Austria, developing a strong connection to mountain culture, movement, and the visual language surrounding action sports.

Her professional journey reflects this intersection. From early experience in digital design at SMAL.de in Munich, to her role within the e-commerce team at POC Sports in Salzburg, Leonor has consistently worked across platforms where brand, performance, and lifestyle meet. At POC Sports, she shaped visual direction across social media, e-commerce, and CRM, translating brand identity into cohesive digital experiences. She later joined KISKA Design Performance Marketing team, where she further explored the balance between storytelling and impact, creating social media campaigns for KTM, Gasgas, Husqvarna, that connect emotionally while delivering measurable results.

Whether in the mountains, by the ocean, or within digital spaces, Leonor’s work is driven by a curiosity for how design can reflect and shape the way people experience lifestyle, culture, and connection.

Leonor Coelho is a graphic and brand designer from Madeira Island, Portugal, whose work sits at the intersection of digital design and outdoor lifestyle culture. With a background spanning between Madeira, Lisbon, the north of Sweden and Austrian Alps - Leonor’s approach to design has been shaped as much by her environment as by her education.

It was in Sweden that she first discovered skiing - a moment that would go on to influence both her personal life and professional path. Since then, she has spent four winter seasons in Austria, developing a strong connection to mountain culture, movement, and the visual language surrounding action sports.

Her professional journey reflects this intersection. From early experience in digital design at SMAL.de in Munich, to her role within the e-commerce team at POC Sports in Salzburg, Leonor has consistently worked across platforms where brand, performance, and lifestyle meet. At POC Sports, she shaped visual direction across social media, e-commerce, and CRM, translating brand identity into cohesive digital experiences. She later joined KISKA Design Performance Marketing team, where she further explored the balance between storytelling and impact, creating social media campaigns for KTM, Gasgas, Husqvarna, that connect emotionally while delivering measurable results.

Whether in the mountains, by the ocean, or within digital spaces, Leonor’s work is driven by a curiosity for how design can reflect and shape the way people experience lifestyle, culture, and connection.



Track record



Track record


Over the years I've teamed up with some cool people. My tasks ranged from Campaign Strategy & Content Creation to Digital & UX/UI design. Here is a selection of brands I've worked for in the past.
Over the years I've teamed up with some cool people. My tasks ranged from campaign strategy & content creation to web and UI design. Here is a selection of brands I've worked for in the past.

01 @poc.com


01 @ poc


02 @kiska.com


02 @ kiska


03 @kiska.com


03 @ kiska


04 @kiska.com


05 @kiska.com


06 @kiska.com


06 @ kiska & @ SMAL


04 @ kiska


05 @ kiska


07 @smal.de


07 @ smal


09 @smal.de


09 @ smal


08 @ smal


08 @smal.de



Let's connect!



Let's connect!


leonorecoe@gmail.com

PT 00 (351) 964 749 341