LEONOR COELHO
A love for communication, sport, and design.
A love for communication, sport, and design.


POC SPORTS
Seamless Fit Paid Social Media Campaign
POC SPORTS
Seamless Fit Paid Social Media Campaign


Bikepark Winterberg
Crafting a design system for The Mother of all bikeparks
Bikepark Winterberg
Crafting a design system for The Mother of all bikeparks


VAKIN
A recycling experience for kids focusing on sustainability

VAKIN
A recycling experience for kids focusing on sustainability



Hepha BIKE
Designing a Modular E-commerce Design System


KTM
990 Duke Giveaway Lead Generation Campaign
KTM
990 Duke Giveaway Lead Generation Campaign


ELGATO
ELGATO
Creating a set of icons for the Elgato Wavelink
Expertise
Expertise
UX & UI Design
From creating design systems to streamlining smaller user experiences across all digital channels, I am skilled in wireframing, prototyping, and usability testing. I craft intuitive, user-centered, and visually cohesive solutions that are scalable and enhance usability across platforms.
From creating design systems to streamlining smaller user experiences across all digital channels, I am skilled in wireframing, prototyping, and usability testing. I craft intuitive, user-centered, and visually cohesive solutions that are scalable and enhance usability across platforms.
Branding & Graphic Design
Branding &
Graphic Design
Branding and graphic design are present in all sorts of content. Whether it’s a small banner in a video, a product catalogue or a small icon. Making sure all graphics follow the same design language is essential to create a strong brand image.
Branding and graphic design are present in all sorts of content. Whether it’s a small banner in a video, a product catalogue or a small icon. Making sure all graphics follow the same design language is essential to create a strong brand image.
E-commerce, Web & CRM Design
E-commerce, Web
& CRM Design
Making sure a design system is used throughout all digital channels is essential to create a good brand experience. I can assist in the creation of a design system, creation of newsletter templates, as well as website or application design.
Making sure a design system is used throughout all digital channels is essential to create a good brand experience. I can assist in the creation of a design system, creation of newsletter templates, as well as website or application design.
Content Creation
Making sure that all sorts of content follow a certain design language is essential to create a strong brand image. All assets should be meticulously planned and produced in order to ensure that brands tell the story they need to tell.
Making sure that all sorts of content follow a certain design language is essential to create a strong brand image. All assets should be meticulously planned and produced in order to ensure that brands tell the story they need to tell.
Campaign Strategy & Implementation
Campaign Strategy
& Implementation
A good campaign starts with a good strategy. It is essential to define a strong campaign message and goal. I will align closely with the strategy and copyright teams to make sure all assets we create for a campaign are strong and follow the same message.
A good campaign starts with a good strategy. It is essential to define a strong campaign message and goal. I will align closely with the strategy and copyright teams to make sure all assets we create for a campaign are strong and follow the same message.
Campaign Monotoring & Analysis
Analysing and motoring a digital campaign performance is essential to make sure the artwork and assets are effective, target groups are reached and brands reach their commercial goals.
Analysing and motoring a digital campaign performance is essential to make sure the artwork and assets are effective, target groups are reached and brands reach their commercial goals.
About
About
Leonor Coelho is a graphic and brand designer from Madeira Island, Portugal, whose work sits at the intersection of digital design and outdoor lifestyle culture. With a background spanning between Madeira, Lisbon, the north of Sweden and Austrian Alps - Leonor’s approach to design has been shaped as much by her environment as by her education.
It was in Sweden that she first discovered skiing - a moment that would go on to influence both her personal life and professional path. Since then, she has spent four winter seasons in Austria, developing a strong connection to mountain culture, movement, and the visual language surrounding action sports.
Her professional journey reflects this intersection. From early experience in digital design at SMAL.de in Munich, to her role within the e-commerce team at POC Sports in Salzburg, Leonor has consistently worked across platforms where brand, performance, and lifestyle meet. At POC Sports, she shaped visual direction across social media, e-commerce, and CRM, translating brand identity into cohesive digital experiences. She later joined KISKA Design Performance Marketing team, where she further explored the balance between storytelling and impact, creating social media campaigns for KTM, Gasgas, Husqvarna, that connect emotionally while delivering measurable results.
Whether in the mountains, by the ocean, or within digital spaces, Leonor’s work is driven by a curiosity for how design can reflect and shape the way people experience lifestyle, culture, and connection.
Leonor Coelho is a graphic and brand designer from Madeira Island, Portugal, whose work sits at the intersection of digital design and outdoor lifestyle culture. With a background spanning between Madeira, Lisbon, the north of Sweden and Austrian Alps - Leonor’s approach to design has been shaped as much by her environment as by her education.
It was in Sweden that she first discovered skiing - a moment that would go on to influence both her personal life and professional path. Since then, she has spent four winter seasons in Austria, developing a strong connection to mountain culture, movement, and the visual language surrounding action sports.
Her professional journey reflects this intersection. From early experience in digital design at SMAL.de in Munich, to her role within the e-commerce team at POC Sports in Salzburg, Leonor has consistently worked across platforms where brand, performance, and lifestyle meet. At POC Sports, she shaped visual direction across social media, e-commerce, and CRM, translating brand identity into cohesive digital experiences. She later joined KISKA Design Performance Marketing team, where she further explored the balance between storytelling and impact, creating social media campaigns for KTM, Gasgas, Husqvarna, that connect emotionally while delivering measurable results.
Whether in the mountains, by the ocean, or within digital spaces, Leonor’s work is driven by a curiosity for how design can reflect and shape the way people experience lifestyle, culture, and connection.

Track record
Track record
Over the years I've teamed up with some cool people. My tasks ranged from Campaign Strategy & Content Creation to Digital & UX/UI design. Here is a selection of brands I've worked for in the past.
Over the years I've teamed up with some cool people. My tasks ranged from campaign strategy & content creation to web and UI design. Here is a selection of brands I've worked for in the past.
Let's connect!
Let's connect!








