Leonor began her professional journey in 2019 as a UI Designer at SMAL, a boutique design studio in Munich, where she built a strong foundation in UX/UI principles and web design. This early experience nurtured her eye for clean, functional design and sparked her passion for creating visually engaging digital experiences.

She later joined the e-commerce team at POC Sports as a Digital Flagship Designer, where she led the visual design for social media campaigns, the UI/UX of the e-commerce platform, and CRM channels such as newsletters and paid marketing. During her three years at POC, Leonor deepened her understanding of maintaining brand consistency across digital touchpoints, ensuring that every visual asset aligned with the brand’s identity while supporting commercial goals. At POC, she gained valuable exposure to all the key departments that shape a successful brand, developing a holistic understanding of how each contributes to a cohesive and memorable brand experience. It was here that she began merging brand storytelling with strategic design thinking.

Eager to explore the intersection of branding and performance further, Leonor joined KISKA as a Digital Campaign Manager within the Performance Marketing Team. In this role, she collaborated closely with content creators and marketers to ensure that all campaign visuals — from social ads to landing pages — embodied the brand’s core values while driving measurable impact.